Industry-leading business affairs resource and strategic advisor for brands engaged in entertainment partnerships.
Speaking Engagements
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Brand Ambassadors
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Appearances
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PR Events
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Social Campaigns
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Content Production
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Partnerships
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Speaking Engagements 〰️ Brand Ambassadors 〰️ Appearances 〰️ PR Events 〰️ Social Campaigns 〰️ Content Production 〰️ Partnerships 〰️
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TALENT BOOKING
Utilizing a broad network of entertainment contacts and deep experience with brand strategy to link brands with A-list talent and world-class creators for activations that make a lasting impact.
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PARTNERSHIP STRATEGY
Developing opportunities for brands to reach audiences and deepen brand narratives through content marketing, PR beats, sponsorships, strategic partnerships and talent integrations.
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BUSINESS AFFAIRS
Structuring deals that make sense for both parties. From discrete activations, to multi-year ambassador deals and equity ownership ventures, always ensuring the contract process is efficient and the deal is done.
LEADERSHIP
“Peyton has a remarkable ability to seamlessly integrate strategy, business acumen, and talent management. His deep understanding and genuine connection with talent, coupled with his expertise in marketing and business affairs, set him apart in the industry.
I’ve seen firsthand how the partnerships he fosters benefit both the talent and the brands involved, resulting in outcomes that truly stand out.”
Peyton Gulley, a Los Angeles-based creative executive and Stanford Law School alum, started PGulley Projects to support brands as they navigate the entertainment landscape.
WORLD-CLASS EXPERIENCE
Hundreds of global partnerships executed with the world’s leading talent, brands and entertainment companies.
Kardashian Jenner
Business Development and Legal Affairs
Led deals for Kylie, Kendall, Kim, Khloe, Kourtney and Kris with top fashion brands, DTC retail companies and digital platforms. Formed equity marketing partnerships with pre-launch partners.
Calm
Content Partnerships
Engaged A-list talent, like Harry Styles, Kate Winslet and Shawn Mendes, for content and marketing integrations. Licensed IP from top studios, including Disney, Universal, and Hasbro. Engaged Jay Shetty as Chief Purposes Officer in 360 brand ambassador deal.
Produced “A World of Calm” for distribution on HBO Max.